Event Car Red Bull

Point of Sale
DS Smith Packaging Deutschland Stiftung & Co. KG

The Event Car convinces as an extraordinary promotional display that catches the eye of the shopper in food retailing. It is a unique construction in the form of a car, which on the one hand scores with a high recognition value and on the other convinces with its individual design.

The innovative placement is made of corrugated cardboard and is therefore sustainable and completely recyclable. The different parts can be assembled at the P.O.S. by one person in a short time. A unique placement for young and old that invites direct interaction and promotes awareness and loyalty to the brand.