Currie Group - #rhinosdownunder

Labelling & Decoration
Currie Group

The Currie Group #rhinosdownunder project showcased how a magazine cover could be digitally and uniquely transformed into a decorative 3D rhino using all of the latest advanced and interactive technologies for digital printing, digitally enhanced Scodix gold foil and HP Mosaic of Australian landscapes. Every cover and Rhino is unique...

With HP Microtext in the eyebrow, HP Link secure and unique mark, augmented reality enabled via App making 3D rhino come to life; all the while providing the ability to donate to the Rhino charity. This was a world-first collaborative decoration that has created new possibilities for digital printing.