WorldStar Winner: Focus Lens Fluid

WINNERS 2026

Disclaimer:
-The image and text displayed in the blue box have been provided directly by the applicant of WorldStar.
-This information, including the submitted images, is the sole responsibility of the respective company.
-WPO and WorldStar do not assume any liability for the accuracy or content of the provided information.
-By submitting their entry, the applicants grant WPO permission to publish these details upon winning.

Focus Lens Fluid

Company:

Reganta Szlascy Sp. J.

www.reganta.pl

Country: Poland

Category: Health and Personal Care

Focus lens fluid - Focus is a visual manifesto of modern times, in which visual acuity becomes a luxury and tired eyes—become a symbol of our times. The label deliberately blurs the boundaries: the milky finish, a dissipating gradient, just a fragment visible through the transparent window. It is not only an aesthetic treatment, but a metaphor for sight that loses clarity in a world overloaded with screens. Snellen's table hidden inside, readable only by pure fluid, acts as a reminder: vision is not a certainty, but a value that must be cared for. The label affects the senses and consciousness, forcing reflection on the condition of vision in the digital age. This design carries a mission—it is subtle, modern and deeply embedded in the realities of modern life.

Read More

The label was made using UV flexographic technology on transparent PP CLEAR foil from UPM Raflatac, which required exceptional precision in layer matching. The key element of the project was the blur effect achieved thanks to a matte varnish with the addition of white (+/-10%), which simulates visual blur in a controlled way, creating soft tonal transitions. Through the central „window” with a subtle gradient, a Snellen table is visible, serving a decorative function. The colors used are limited to contrasting black and two layers of white, broken by the cool, metallic shine of Cold Stamping—silver foil placed between the layers to avoid piercing the letters from the reverse. Although the palette is minimalist, its thoughtful use combined with difficult printing technology has created a project with a high degree of technological advancement.

Read Less