Country: Spain

Category: Electronics

Citring is a juicer with an innovative pressing system that eliminates the need to cut oranges before use.
Winner of an iF Design Award 2024, the brand sought packaging that would meet its requirements for strength and protection, while also reflecting its values of sustainability and attractive design.

E-PROTECT CITRI is the proposed solution, consisting of an outer box plus two inner inserts, all made solely from single-wall corrugated cardboard.

Its two internal structures protect and secure the Citring juicer, preventing any type of damage from impacts or sudden movements. Thanks to their air chambers of more than 15mm, any fall is cushioned and the product remains undamaged as the inner structures absorb the full force of the impact. Moreover, these two inserts are held in place using interlocking cardboard tabs, eliminating the need for tape to secure them.

The outer box is an elegant auto-lock bottom model with a cross-lock closure on the long upper flaps and a lid featuring double-sided adhesive tape on the wide sides. This not only ensures the strength and security of the flaps but also provides an elegant tape-free closure thanks to the double-sided tape.

Finally, a minimalist and subtle graphic design has been chosen—using white ink on a Kraft background (designed by Citring itself)—to convey the message of the exclusive product contained within the packaging.

In short, a highly functional, sustainable, and secure solution for a delicate and innovative product.