WorldStar Winner: Sleep Well

WINNERS 2026

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Sleep Well

Company:

THIMM

www.thimm.com

Country: Czech Republic and Slovakia

Category: Toys

Svitap sleep well s.r.o. offers a unique in-store experience – children can create their own plush bedtime teddy bear. To ensure that kids can take this special experience home with them, we designed packaging with a secondary use – a functional cradle for the teddy bear. We did not design just an ordinary carry-home package, but one with added value that becomes part of the play.
The packaging transforms into a real rocking cradle, extending the interactive and playful dimension of the product. It not only protects the toy but also prolongs the lifespan of the packaging by turning it into an integral part of the child’s playtime and emotional connection to the teddy bear.

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The cradle is made of corrugated board, ensuring strength, recyclability, and environmental friendliness. Thanks to digital printing, five different graphic designs were created, allowing children to choose their favorite and giving the packaging a personalized character.
The cradle is delivered flat, minimizing storage and transportation costs. This project demonstrates how corrugated board can be creatively used not just as protective packaging but as an engaging, sustainable solution that extends the brand experience and stimulates children’s imagination.

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Category: SPECIAL AWARD - Marketing
[Bronze Award]

The essence of the packaging lies in extending a unique customer experience – children create their own plush teddy bear in-store, and the packaging allows them to bring this experience home. It is not just a simple transport package, but a functional cradle with an additional use, becoming a natural part of children’s play.

The packaging design uses five different digital print variations, offering children the chance to choose their favorite. The colorful and playful graphics are tailored to the target audience – children and their parents – evoking positive emotions tied to both the creation and the play experience. The cradle’s construction itself reinforces the brand values of care, creativity, and focus on experience.