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Maybelline® FitMe Matte+Poreless Foundation
Company:
ProAmpac and L'Oréal
Country: USA
Category: Health and Personal Care
Maybelline’s FitMe® Matte + Poreless foundation reimagined their glass bottle into a minimally packaged, on-the-go pouch with custom spout suited for eCommerce retailers like Amazon. As one of the first flexible spouted pouches designed for cosmetic foundation, FitMe is 41% lighter than its predecessor, regardless of hosting 0.3oz more product.
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