Country: Brazil

Category: Luxury

The can designed for the Copacabana Palace panettone is a luxury item that seamlessly combines sophisticated design and functionality. With its generous size, it is perfect for storing a larger panettone, setting it apart from other common packaging available in the market. Its unique shape enhances the premium character of the product, transforming the packaging into a memorable and personal gift.
The graphic design of the can features the iconic Copacabana Palace building, a symbol of Rio de Janeiro's luxury and known worldwide. The image of the building occupies a central position, conveying the grandeur and tradition of the hotel. Furthermore, the lid highlights the renowned monogram of the Copacabana Palace, recognized internationally as a synonym for elegance and sophistication, further reinforcing the connection with the brand and the hotel.
One of the significant technological differentiators of this can is the direct digital printing on the steel sheet, a pioneering innovation developed by Brasilata. This process provides greater precision in graphic details and colors, while also increasing the durability of the printed artwork. The result is packaging that has a premium and modern appearance, strengthening the visual identity of the Copacabana Palace and adding a touch of exclusivity to the product.
In addition to its striking aesthetics, the can is highly functional. The steel material used is ideal for preserving food for extended periods, ensuring that the panettone remains fresh even after the packaging is opened. The simple opening and closing mechanism support this preservation, providing convenience for the consumer, who can keep the product in excellent condition for longer.
Another notable aspect of the can is its potential for reuse. The packaging is so durable and attractive that consumers are encouraged to keep it in their homes, whether as a decorative item or for storing other products. This creates a prolonged usage cycle, adding not only utilitarian value but also emotional significance for those who receive it as a gift.
Made of steel, the can is 100% recyclable and can be reused infinitely without losing its properties. In addition to being sustainable, its durability promotes reuse, reducing the need for frequent disposal. Thus, the packaging not only meets the expectations of the luxury market but also aligns with current trends in sustainability and environmental responsibility.
This combination of tradition, technological innovation, and visual appeal makes the can for the Copacabana Palace panettone a complete and unique brand experience. It is packaging that not only delights visually but also offers functional benefits aligned with the demand for more sustainable solutions in the luxury market.