WorldStar Winner: Juss Pulpy

WINNERS 2025

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Juss Pulpy

Company:

Tasarist Reklam Sanayi ve Ticaret Limited Sirketi

www.tasarist.net/

Country: Türkiye

Category: Non-Alcoholic Beverages

The Juss Pulpy designs were created to establish strong brand awareness across both physical and digital channels. The "fruit swirl" concept used in the project emphasizes the brand's most distinctive feature fruit pieces leaving an appetizing and impactful impression on the consumer's mind. The shelf block effect, created with a unique and deep navy blue color palette, ensures high visibility by distinguishing the brand from other products on store shelves. At the same time, this design forms a strategic digital communication bridge that helps the brand stand out on social media and in the digital realm. This holistic approach, developed with an understanding of the importance of digitalization, offers an innovative solution that carries the brand into the future, which is why we believe it is deserving of the award.

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Juss needed a visually distinctive identity on the shelf for its chunky fruit juice brand, 'Pulpy,' emphasizing the fruit pieces. A bold navy blue color was used to create a block effect on the shelf. To highlight the product's key feature, the chunky fruit texture, realistic, appetizing, and vibrant product visuals were designed entirely using the AI tool Midjourney. A new visual identity was established with the 'fruit swirl' concept, which connects digital and physical channels to enhance the brand's interaction with consumers and ensure consistent communication.
With the fruit swirl concept, Juss Pulpy achieved a memorable visual identity that can deliver impactful communication across billboards, social media, and all physical and digital channels.

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