Country: USA

Category: E-Commerce

The rise of e-commerce has led to a growing problem of package waste. In partnership with Dow, P&G China created Air Capsule, a solution that effectively protects products during transport and is designed for recyclability and sustainability.

The single-component package is unlike typical packaging that requires an outer layer like a corrugated box and an inner layer of air cushion bags or bubble wrap to protect products during delivery.

Air Capsule starts out as a flat envelope, which is 25% more efficient for transport compared to typical packaging. Once ready for use, it transforms into a rigid-like 3D structure with inflatable chambers for a tailored, high-load bearing and puncture-surviving structure that weighs 40% less than a normal shipping case. The packaging is designed for reliability and convenience. It is waterproof, easy-to-open and auto deflates for the recycling bin.