WorldStar Winner: Match Tonic Water

WINNERS 2025

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Match Tonic Water

Company:

Durero Packaging (Groupe Autajon)

www.durero.com

Country: Spain

Category: E-Commerce

The Match Tonic Water pack is an innovative design as it has been optimized for e-commerce sales, with a totally particular and unmistakable aesthetic. It was developed to house 4 units of this disruptive square-shaped bottle, made from 100% recycled glass. The brand opted for a square pack with rounded corners that echoes the form of the bottle. Furthermore, the carton is delivered flat and unfolds in a single gesture. A folding handle with a self-clamping system is integrated into the cross separator to protect the bottles between them. The handles also act as a lid, enabling the clusters to be stacked.
Graphically, the visual code of the bottle's perforated labels is reproduced on the cardboard by means of a doted relief pattern.

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The structure of this package is made so that it conforms in the most optimal and easy way from flat. Once unfolded by pulling the handle, the cross-divider automatically forms and the retailer can fill it with the 4 bottles. The handles can then be folded down and remain locked onto the bottle caps by the pull-tab functionality of the handle. This helps prevent the bottles from shifting out of the pack during transport and prevent movement even at 180º degrees.
For the consumer, the ergonomic part has been planned with the folding handle that facilitates its transport due to the basket shape.

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