The heart and soul of ElSol's Spanish wines
Country: Poland
Category: Point of Sale
Cava is the winner because when you look at it you don’t see just a project but you see the heart and strong passion that right away draws you into an amazing world full of peculiar sensations, of which you immediately become an inseparable part. It gives you the opportunity to feel all the impressions of the presented new reality which imperceptibly permeates and mixes with your world.
Cava, a stone cellar where Spanish wines mature, became the inspiration for the creation of the unique ElSol exhibition. This project perfectly combines Spanish temperament, passion and unique taste that will touch the senses of every wine lover.
To enhance the atmosphere of the cellar, soft lighting has been added to subtly brush the individual elements of the display, creating a warm, cosy and romantic atmosphere, transporting visitors straight to the Spanish winery.
As you immerse yourself in the magical atmosphere of Cava, you will see how perfectly we have combined the Spanish temperament with the delicate, mild taste of ElSol wines.
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The entire exhibition is made of grey corrugated cardboard, which gives it authenticity and raw charm. The elements of cardboard are made up of:
• wine crates that hide the essence of the Spanish sun,
• a spacious stand imitating a cellar filled with wine barrels that are matured to achieve the perfect taste.
A uniform print color made in digital technology, in the form of a simple, vector drawing is the perfect background for the colorful ElSol wine bottles. The three-dimensional design reinforces the illusion and feeling of being in a real Spanish climate. Our perception is taken to the next level of sensations. The simplicity and austerity of the design reflect the atmosphere of a mysterious cellar, where each wine matures with patience and passion.
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