Naked Rivals - Convenience with a Conscience
Country: Australia and New Zealand
Category: Food
Naked Rivals are on a mission to save imperfect fruit and also end food waste at home, providing consumers with convenient food options that don’t compromise their need for great tasting, healthy ingredients that are sustainably packaged. Naked Rivals provide consumers with access to 100% fresh lemon and 100% lime juice cubes, simply frozen - using the juice from imperfect fruit. The product has a shelf life of 2.5 years, extending the shelf life of the fruit and the product reduces the amount of citrus waste being disposed in landfill. In each pack, consumers receive the juice form 6 lemons or limes, conveniently portioned into cubes - with each cube equal to the juice from half a lemon or lime. Research shows 68% of Australians use lemon and lime juice multiple times a week, with even higher usage rates of 75% in the US and Asia. 83% of those consumers use the juice in cooking and baking, while 51% use it in drinks. Our consumer testing also revealed an incredibly high purchase intent: 66% in Australia, 52% in the US, and 70% in Asia.
The packaging is unique that the easy peel film & tray allows the ease to pop out cubes and with a half a lemon or lime in every cube consumers don’t have to peel, chop, or squeeze the fruit anymore. Don’t forget how much fruit is wasted if not squeezed properly. The bespoke recyclable rPET tray with tamper proof features is unique sustainable packaging for juice. This product uses only Australian fruit, so producers receive a good price for their imperfect fruit and their produce doesn’t end up in landfill.
Naked Rivals was born from a simple idea: that even the most natural of ingredients can still be improved with a dash of ingenuity. Our mission is to fight food waste at home, promoting healthier lifestyles in a more sustainable way
Our pack is a winner because:
1. Saves imperfect fruit from being wasted
2. Reduces environmental impact of 600 million lemons and limes being thrown into landfill.
3. World first packaging format for this category - single serve, portion controlled - sealing precision volume of liquid.
4. The juice is sealed and frozen immediately once it’s been filled in the bespoke rPET tray 100% sustainable packaging - rPET tray and kerbside recyclable cardboard outer
5. Printing uses ink from vegetable oil extract.
6. Winner of PIDA Silver Award 2024 – Australia & New Zealand - Save food Packaging award
7. Ability for product format to be white labelled and exported internationally.
Insert link to video and website
Read More
www.nakedrivals.com
Packaging Video - https://www.youtube.com/watch?v=BWDrio0XOf4
Read Less
Category: SPECIAL AWARD - Packaging that Saves Food
Special Award: Bronze Award
Naked Rivals are on a mission to save imperfect fruit and also end food waste at home, providing consumers with convenient food options that don’t compromise their need for great tasting, healthy ingredients that are sustainably packaged. Naked Rivals provide consumers with access to 100% fresh lemon and 100% lime juice cubes, simply frozen - using the juice from imperfect fruit. The product has a shelf life of 2.5 years, extending the shelf life of the fruit and the product reduces the amount of citrus waste being disposed in landfill. In each pack, consumers receive the juice form 6 lemons or limes, conveniently portioned into cubes - with each cube equal to the juice from half a lemon or lime. Research shows 68% of Australians use lemon and lime juice multiple times a week, with even higher usage rates of 75% in the US and Asia. 83% of those consumers use the juice in cooking and baking, while 51% use it in drinks. Our consumer testing also revealed an incredibly high purchase intent: 66% in Australia, 52% in the US, and 70% in Asia.
The packaging is unique that the easy peel film & tray allows the ease to pop out cubes and with a half a lemon or lime in every cube consumers don’t have to peel, chop, or squeeze the fruit anymore. Don’t forget how much fruit is wasted if not squeezed properly. The bespoke recyclable rPET tray with tamper proof features is unique sustainable packaging for juice. This product uses only Australian fruit, so producers receive a good price for their imperfect fruit and their produce doesn’t end up in landfill.
Naked Rivals was born from a simple idea: that even the most natural of ingredients can still be improved with a dash of ingenuity. Our mission is to fight food waste at home, promoting healthier lifestyles in a more sustainable way
Our pack is a winner because:
1. Saves imperfect fruit from being wasted
2. Reduces environmental impact of 600 million lemons and limes being thrown into landfill.
3. World first packaging format for this category - single serve, portion controlled - sealing precision volume of liquid.
4. The juice is sealed and frozen immediately once it’s been filled in the bespoke rPET tray 100% sustainable packaging - rPET tray and kerbside recyclable cardboard outer
5. Printing uses ink from vegetable oil extract.
6. Winner of PIDA Silver Award 2024 – Australia & New Zealand - Save food Packaging award
7. Ability for product format to be white labelled and exported internationally.
8. Citrus is just the beginning for the Naked Rivals brand, and they plan to execute other ingredients such as stock, herbs in the future.
www.nakedrivals.com
Packaging Video - https://www.youtube.com/watch?v=BWDrio0XOf4
DESIGN TO PRESERVE, ENHANCE PRODUCT APPEAL AND EXTEND SHELF LIFE.0
Nake Rivals seals and freezes 100% lemon and lime juice in to convenient cubes, which have a two year+ shelf life. This solution extends the shelf life of imperfect fruit and produce. In addition the new solution ensures that
consumers, and also food service professionals do not over purchase the ingredient, and that it is always on hand. Naked Rivals also reduces the reliance on importing the ingredients of juices out of season which lowers the overall environmental impact of the product.
DESIGN TO PROVIDE CONVENIENCE TO NOT WASTE FOOD IN HANDLING
Naked Rivals reduces a significant amount of food wasted at home. No pips, peel or uneaten fruit goes to landfill anymore with this new solution. The fruit no longer comes with individual citrus stickers or non-recyclable netting. Citrus is just the beginning for the Naked Rivals brand, and they plan to execute other ingredients such as stock, herbs in the future.
DESIGN TO PROMOTE AND COMMUNICATE TO CONSUMERS HOW TO HANDLE, STORE, PREPARE AND REUSE FOOD PRODUCTS
Through the Nake Rivals solution consumers are receiving a generous serve of fresh lemon and lime in each single cube. With consumer eating 2.5kg of lemons and 1.5kg of lime each year, Naked Rivals offers unparalleled access to these important nutrients.
The Naked Rivals solution also ensures that imperfect fruit ius not ploughed back into field or unable to be sold to a retail store. This new innovation product enables producers to get more financially from their imperfect fruit and also ensures that edible fruit is not ending up in landfill. Naked Rivals ensures that any fruit damaged in unforeseen weather events can be saved and eaten.
Naked Rivals was born from a simple idea: that even the most natural of ingredients can still be improved with a dash of ingenuity. Their mission is to fight food waste at home, promoting healthier lifestyles in a more sustainable way. There is no other product like this globally, so they have created a new food category focussed on health, sustainability, convenience at an affordable price.
DESIGN TO MEET THE 2030 NATIONAL FOOD WASTE TARGETS
Naked Rivals reduces food waste upstream and downstream. Firstly by saving imperfect fruit from either being ploughed back into field or enabling producers to be able to receive the best price for their imperfect fruit. This solution valorises food that could potentially end up in landfill. In addition the solution focused on food waste in the household. There is no need for more rotten citrus to be thrown into landfill. The packaging also eliminates plastic bottles or pouches as the packaging has been designed to be kerbside recyclable in Australia and New Zealand.
The packaging solution has shown to reduce food losses or food waste in a relevant amount.
Over 600 million lemons and limes are used at home annually in Australia, and then discarded into landfill. Our solution ensures that the waste from fresh lemons and limes are processed upstream and reused for other commercial applications such as animal feed. The impact of citrus in soil has an incredibly negative impact on the PH levels, adversely impacting farming yields.
Communicates to consumers that the package is saving food or reducing food losses/food waste
The Nake Rivals brand strategy of ‘convenience with a conscience’ ensures that every time they communicate with consumers, they focus on the practical convenience of the packaging format – but not at the expense of their other values including health, sustainability and affordability – aligned with the cost-of-living crisis.
Benefit to Society/Community
The world--first packaging format allows them to deliver a cheaper solution to consumers [30% cheaper] and ensures the elderly and disabled can access lemon juice [and the obvious health benefits of vitamin C], without the need to chop and squeeze.
- Naked Rivals packaging format allow them to deliver a convenient solution to fresh citrus for consumers with illness and medical conditions. The price of the fresh product fluctuates wildly, so they provide a healthy, affordable option.
- Naked Rivals packaging was designed by using guidelines provided by Arthritis Australia – ensuring consumers with motor skill issues/weakness can access the seal the ensures no liquid escapes from the packaging.