Country: Australia and New Zealand

Category: Food

Naked Rivals are on a mission to save imperfect fruit and also end food waste at home, providing consumers with convenient food options that don’t compromise their need for great tasting, healthy ingredients that are sustainably packaged. Naked Rivals provide consumers with access to 100% fresh lemon and 100% lime juice cubes, simply frozen - using the juice from imperfect fruit. The product has a shelf life of 2.5 years, extending the shelf life of the fruit and the product reduces the amount of citrus waste being disposed in landfill. In each pack, consumers receive the juice form 6 lemons or limes, conveniently portioned into cubes - with each cube equal to the juice from half a lemon or lime. Research shows 68% of Australians use lemon and lime juice multiple times a week, with even higher usage rates of 75% in the US and Asia. 83% of those consumers use the juice in cooking and baking, while 51% use it in drinks. Our consumer testing also revealed an incredibly high purchase intent: 66% in Australia, 52% in the US, and 70% in Asia.

The packaging is unique that the easy peel film & tray allows the ease to pop out cubes and with a half a lemon or lime in every cube consumers don’t have to peel, chop, or squeeze the fruit anymore. Don’t forget how much fruit is wasted if not squeezed properly. The bespoke recyclable rPET tray with tamper proof features is unique sustainable packaging for juice. This product uses only Australian fruit, so producers receive a good price for their imperfect fruit and their produce doesn’t end up in landfill.

Naked Rivals was born from a simple idea: that even the most natural of ingredients can still be improved with a dash of ingenuity. Our mission is to fight food waste at home, promoting healthier lifestyles in a more sustainable way

Our pack is a winner because:
1. Saves imperfect fruit from being wasted
2. Reduces environmental impact of 600 million lemons and limes being thrown into landfill.
3. World first packaging format for this category - single serve, portion controlled - sealing precision volume of liquid.
4. The juice is sealed and frozen immediately once it’s been filled in the bespoke rPET tray 100% sustainable packaging - rPET tray and kerbside recyclable cardboard outer
5. Printing uses ink from vegetable oil extract.
6. Winner of PIDA Silver Award 2024 – Australia & New Zealand - Save food Packaging award
7. Ability for product format to be white labelled and exported internationally.
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