WorldStar Winner: LANEIGE Layering Cover Cushion

WINNERS 2022

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LANEIGE Layering Cover Cushion

Company:

AMOREPACIFIC R&D Center

www.apgroup.com/int/ko

Country: South Korea

Category: Health and Personal Care

This is a innovative 2-in-1 type cushion foundation product. It has been sold more than 100 million times worldwide, and is becoming a regular make-up routine. In order to efficiently put 2 products together, we revealed the dead space under the cap, and optimized the formula into sponge pores.

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While wondering how to enhance convenience, we brought up the idea from an art palette, and paid attention to the space underneath the inner cap. It stays stable without leakage against gravity. So, consumers can reduce their make-up routine and use both formula by intuition, without explanation.

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Category: President Award

Special Award: Bronze Award

Lightweighted Refillable PET Bottle suitable for all The Coca-Cola Company portfolio at different product categories using a distinctive shape. Technology applied to the bottle allows more cycles than prior design, renewable paper labeling guarantees a clean look and the possibility of working with different marketing campaigns.

Past scenario considered one bottle design for each product with heat transfer decoration and using heavier preforms. One single bottle design allows empty bottles stock reduction and less setups on filling lines.