Country: India

Category: Food

Kellogg India, a leading brand in breakfast cereals, has launched an innovative groundbreaking packaging solution for 2023-2024, transitioning from Bag-in-Box to a Pillow Pack utilizing VFFS technology. This new packaging offers significant benefits in terms of environmental sustainability and consumer convenience. It reduces resource usage with a single packaging system and has a compact design for easier storage and transportation. With an enhanced laminate barrier, the product boasts a shelf life of nine months, even under General/Traditional Trade conditions. Additionally, the new packaging reduces inventory and storage space by over 30% across the supply chain. The Pillow Pack is over 80% lighter than the Bag-in-Box, cutting material costs by 40% and reducing packaging waste to 1.5%, compared to 6-7% for traditional packs. This innovation represents a significant transformation in the category.

The Pillow pack uses the VFFS technology that enables higher production efficiency. This format increased load-ability & reduced overall carbon footprint. The Pillow pack also possesses the ability to print attractive graphics due to its design, thereby enabling marketing to effectively communicate product credentials as well Promo on the packaging.

Addition of Euro Punch in the pouch provides significant advantages in terms of shelf space efficiency, visibility, and ease of handling in Modern & General/Traditional trade settings.

With this new technology we have also made “Design for Recycle” packaging one more step towards creating Reusable, Recyclable and Compostable packaging in Kellogg’s Sustainability portfolio.