Country: Italy

Category: Other

The idea of H2OBox® emerged from the observation of the dairy market, particularly in the Piana del Sele (Salerno), where mozzarella is a local heritage. The company Antonio Sada & figli noticed that producers, often small or medium-sized, use anonymous and unsustainable polystyrene packaging, which fails to distinguish their brands and contributes to pollution. This led to the idea of creating ecological and distinctive packaging that can enhance the products and communicate the values of the dairies.

Sustainability:
Research shows that an increasing number of consumers prefer products with sustainable packaging, prompting companies to adopt eco-friendly materials.

Functionality and Design:
H2OBox® is designed to protect dairy products while maintaining freshness and safety. It is waterproof and easy to use, ensuring quick and secure closure. The stackable shape allows for efficient management during transport and storage. Tested by both producers and consumers, it meets all functional requirements.

Aesthetics:
Aesthetics play a crucial role in modern marketing, and H2OBox® stands out for its elegant design. Customizable packaging allows dairies to shine in a competitive market, adding greater value to the product. Market research indicates that consumers are more likely to gift attractively packaged products, enhancing their perception of quality.

Technical Features:
Made from corrugated cardboard, H2OBox® is recyclable and features a user-friendly design. Its technical specifications include:

Waterproof: PET layers and special coatings make it resistant to moisture.
Ready to use: Partially pre-glued, with no need for adhesive tape.
Eco-friendly: Rated by ATICELCA with an A-level recyclability.
Stackable: Optimizes space during transport and storage.
Customizable: Unique branding for each dairy.

Conclusions
H2OBox® is not just a simple packaging solution; it represents an innovation that combines sustainability, functionality, and appealing design. Available in three sizes, it was launched in 2023 and continues to be refined based on direct feedback from producers. This innovative approach aims to create a purchasing and consumption experience that values dairy products, making each package not just a container but a true ambassador of products.