WorldStar Winner: Only Good

WINNERS 2025

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Only Good

Company:

Apex Brands Limited

onlygood.co.nz

Country: Australia and New Zealand

Category: Health and Personal Care

After winning the Best Packaging Design Award at the 2024 New Zealand Society of Cosmetics Conference, Only Good has further added to the silverware, recently winning the prestigious Australasian Packaging Innovation and Design Award in the Health and Beauty category.
Only Good went through a significant re-brand and packaging overhaul late 2023, to reclaim the position as the go-to ‘only good’ personal wash range in the New Zealand grocery market.
While beautiful aesthetics was of high importance, it was imperative that the packaging delivered strongly within the brand ethos, of being “good inside and out”.
With only 28% of all plastic packaging in New Zealand being recycled, it was critical for the Only Good team to deliver a solution that reduced plastic waste. The decision was made to utilise a multi-faceted approach by developing a packaging solution that is both recyclable and reuseable.

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Bottle design, material and finish have been carefully considered utilising a range of responsible HDPE options, such as Sugar Cane HDPE and Recycled HDPE across all products. The desire to remove single use plastic wherever possible, led to the artwork being screen printed directly on to the bottle, removing the need for a plastic label. Functionality was also carefully considered, with the pump featuring a large, flat surface area to press – great for children and elderly. The packaging is designed for multiple repeat uses, with all hand washes available in an economical 600ml refill format. In the pursuit of ongoing improvement and excellence, Only Good has recently joined the Recircle program as a founding member. Recircle utilises “smart bins” at collection points that allow consumers to return their empty vessels to the manufacturer. This allows Only Good to recover the used packaging for re-use. Supporting Documents: https://apexaccountingbrands.sharepoint.com/:f:/s/ApexBrands968/EqM0_gML5lxFujNRJboxCOYBvWoszvj6DbobJBlCe5H1PQ?e=c6HAnp

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