WorldStar Winner: EzyPour + Refill

WINNERS 2025

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EzyPour + Refill

Company:

Caps & Closures, Thankyou

www.capsandclosures.com.au/

Country: Australia and New Zealand

Category: Health and Personal Care

EzyPour, winner of two 2024 PIDA Silver Awards, is designed for Thankyou’s 1L refill bottle. It is a practical and eco-conscious solution for the health and personal care market. Its two-part system provides controlled, spill-free dispensing, improving the consumer experience while reducing product wastage. The packaging aligns with latest trends showing that over 60% of global consumers are less likely to buy products in non-sustainable packaging (1). By offering a refillable and fully recyclable solution, EzyPour helps brands meet the growing demand for sustainable packaging. Internally tested for reliable performance, EzyPour encourages reuse, reducing the environmental impact associated with single-use plastics. Its lightweight design further contributes to lowering transportation emissions, making it an ideal packaging solution for brands aiming to reduce their carbon footprint. EzyPour’s balance of functionality, consumer convenience, and sustainability makes it a standout contender in the health and personal care category.

(1. https://www.triviumpackaging.com/news-media/reports/2023-buying-green-report/)

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In addition to enhancing user convenience, EzyPour addresses the increasing consumer demand for sustainable packaging. With 92% of shoppers considering sustainability important when selecting a brand (2), EzyPour’s refill-friendly design aligns with these preferences, supporting both consumer loyalty and environmental responsibility. Internally tested by Caps & Closures, EzyPour provides consistent, spill-free dispensing, preventing product loss and ensuring ease of use. The recyclable materials reduce the overall environmental impact, while the lightweight design helps brands lower transportation costs and emissions. By enabling a refill system, EzyPour supports the shift from single-use plastics to more sustainable, circular economy models. This combination of practical functionality, environmental impact reduction, and alignment with consumer sustainability preferences makes EzyPour an ideal solution for personal care products, ensuring that brands can meet evolving market demands while promoting eco-conscious packaging.

(2. https://nielseniq.com/global/en/insights/analysis/2023/unpacking-eco-excellence-how-sustainable-packaging-influences-consumers/)

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