WorldStar Winner: WELLA CARE Ultimate Bottle

WINNERS 2026

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WELLA CARE Ultimate Bottle

Company:

WELLA Company

wella.com

Country: Germany

Category: Health and Personal Care

The round bottle with patent applied flex-panels enables the use or recycled PET (PCR). The PCR-PET material can be up to 100% recycled resin, depending on decoration additive, enabling our corporate carbon footprint reduction targets. To enable recyclability the bottle is designed according to our “Design for Recycling Guide”. Thanks to the screw-off PP-plastic closure the bottle can be recycled separately. We selected the bottle color as transparent. The bottle label has been designed as wash-off execution. This allows recyclability for PET recyclate. This is our contribution to circular economy.

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The front and the back panel of the round bottle has been designed with patent applied flex-panels to enable defined bottle deformation on front and back panel during squeeze. This gives the consumer a similar easy to squeeze experience with the round bottle like normally on oval bottles. The round shape supports the minimal use of plastic material that is an additional benefit on plastic reduction.

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