Country: Australia and New Zealand

Category: Household

TrendPac Green Action® Dishwashing Liquid stands out in the Household category due to its innovative, sustainable packaging design. The bottle is crafted from 100% recycled PET and is 25% lighter than its predecessor, enhancing use and safety while maintaining durability. Design enhancements like an embossed brand logo that doubles as an anti-slip feature and a fern Mobius loop symbol that enhances structural integrity but also encourages consumer recycling. By incorporating these in the design, we reduced the label coverage to just 15%, further cutting material usage. The reduced label size features 30% PCR content and has reduced coverage to only 15%, achieving a 40% reduction in material use. Additionally, the carton with a 7% reduction is made from 100% recycled, non-bleached material.

The unique branding elements enhance visibility on shelves, and the overall approach delivers significant cost savings and material economy. With improvements in manufacturing and freight efficiency, allowing for 20% more product per pallet. TrendPac embodies creativity and innovation in sustainable packaging, making it a deserving winner in this category.