Category: SPECIAL AWARD - Marketing
Special Award: Bronze Award
Strong design aspect:
(1) Each packaging is different in design (digital print), different digital (!) embelished (lacquer and metallization),
(2) The pack has a sustainable look: less materal - less waste
(3) Nice unpacking experience: Follow the bees into the hive while unpacking. Trough a slit, see the honeycombs and the honey - through holes in the label.
(4) Copy-protected QR with 2-Factor-Authentication: Find out if the product is original by a simple scan (no app needed) and compare the bee distribution on your product with what you see on screen. The QR has an included copy-protection pattern (SCRIBOS ValiGate).
(5) After scanning and verifying the authenticity you see Marketing / GET MORE Buttons that can lead to different further pages: social media channels, product info/videos, consumer engagement - like bonus poins, sweeptakes, shop-finder, sustainability info.
Offering a 4-in-1-system: Nice design, Proof of originality, Track & Trace, plus consumer engagement.
Please watch the intro video (explains all features): https://scan-first.scribos-data.de/clients/J4HP/drupa/SoSweet-IntroVideo.mp4
More marketing goals can be achieved with the GET MORE buttons, that are shown after scanning:
The scanning result not only shows of the product is orignal or fake and guides through the 2-factor-authentication, but the cloud back-end allows to create and administrate the GET MORE buttons. You should not let the consumer go after verifying the authentication, but offer additional benefits.
The GET MORE buttons can be easily administrated and link to all kinds of consumer engagement programs: Social media channels, webshop, product leaflets, sustainability info, games: bonus points / sweepstakes. In addition the GET MORE buttons are 'smart' and can be shown in only one country, only for certain products and only during a defined period of time - allowing all kinds of marketing info to be administrated 'digitally'