Country: Canada

Category: Health and Personal Care

Innovation

Designed with innovation at its core, the Will Perform Epsom Salt Shower Stick utilizes cutting-edge, in-mold label technology to decorate the vibrant sticks with striking artwork, printed on clear polypropylene substrate, and molded with deep pink-colored recycled polypropylene.

The standout feature of the stick, however, is its pioneering 3-piece cap, comprised of a light pink inner cap, a clear matte over-cap, and a dark pink hanging loop. The loop makes it easy to hang the stick in the shower, where the formulation is meant to be applied to sore muscles and rinsed off. It also forms part of the stick’s aesthetic appeal and identity, encircling the debossed W logo on the top, and tying it into the Will Perform body lotion range of bottles that sport the same loop.

Product Protection

The Will Perform stick ensures the preservation of its contents and meets the brands’ performance requirements. Constructed with injection-molded polypropylene, an inner cap as well as cartridge refill cap, safeguard the formula until use, while the barrel and cap maintain their integrity throughout the stick’s lifecycle.

Economics

Manufactured using vertically integrated processes, the Will Perform stick minimizes energy consumption and transportation logistics. With printing, molding, and assembly all under one manufacturer, this approach streamlines production steps and reduces costs.

The stick includes a re-use and refill design that saves over 50% plastic with each cartridge refill used.

In addition, the stick is made in Toronto, Canada, delivering to a U.S. filler, further minimizing transportation logistics, lead time, and associated impacts.

Performance

The Will Perform stick is filled with standard filling equipment.

For the consumer, it features durable in-mold label decoration that won’t peel off. A threaded cap facilitates effortless opening and closing, while the bottom wheel allows easy dialing of the platform up and down as needed.

Finally, the loop on the cap enables hanging in the shower, where it is meant to be used, while the stick’s compact design make it ideal for travel.


Marketing

Developed as a companion to the Will Perform Epsom Salt Bath Soak, this stick shares its bright pink color scheme and prominent ‘W’ logo.

Icons on the back of the stick guide consumers to its key features, further enhancing brand visibility.

Additionally, the custom dark pink loop ties the stick in with the body lotion line.

Environmental Impact

The Will Perform stick takes a multi-pronged approach to sustainable options:
• Manufactured in North America at a vertically integrated manufacturer, the sticks minimize energy consumption and transportation logistics
• Using 100% recycled polypropylene in the majority of its components, helps support the circular plastic economy
• Including a refillable barrel, which, when refilled with a cartridge for further use, will reduce plastic consumption by over 50%.

Overall, the Will Perform Epsom Salt Shower Stick 2.3 oz. offers consumers a unique, convenient, and eco-friendly way to experience muscle relief, thereby reflecting the Will Perform commitment to quality, performance, and sustainability.