Farmer’s Fridge™ Sandwich and Wrap Containers
Country: USA
Category: Food
Placon worked with Farmer's Fridge to design specialized, sustainable packaging for their sandwiches and wraps, which are distributed through their network of more than 1,200 state-of-the-art vending machines. The primary goal of this collaboration was to enhance the vendibility of these items – as the previous packaging frequently encountered vending issues – resulting in jams and disruptions in machine operation, and negatively impacting revenue.
The sleek, rounded edges of this custom packaging have resulted in more than a 50% reduction in Fridge jams. This improvement not only reduces disruptions and enhances the customer experience, but also relieves the workload of field teams tasked with machine maintenance. Through rigorous research and development, the innovative design has optimized the vending experience, ensuring a seamless interaction for both the operator and consumer.
The most significant impact of the new packaging lies within its ability to alleviate revenue loss linked to jammed machines. By drastically reducing machine disruption, this project has curbed lost sales, and this stability in vending operations also contributes to customer loyalty – minimizing the probability of negative experiences stemming from jammed items.
This package is crafted from 100% post-consumer recycled PET, making a considerable sustainability impact for Farmer’s Fridge. Not only does this packaging reduce the use of virgin plastic, but it also decreases food waste by circumventing instances in which Fridges are locked and unable to sell products before their expiration. Through this initiative, Farmer’s Fridge reaffirms its commitment to fostering positive change.
The collaboration between Farmer’s Fridge and Placon underscores a shared vision of innovation and purpose-driven progress. By reimagining packaging design, the partnership has had a positive impact on efficiency, revenue, and sustainability.