Country: Tunisia

Category: Health and Personal Care

We take immense pride in presenting a project that holds a special place in our hearts. This project embodies our commitment to infusing social engagement into a beauty product capable of competing on a global scale alongside major international brands.
Our primary objective within this initiative has been to create a premium product that not only stands as a testament to exceptional design but also enhances the lives of marginalized women who gather plants in the mountains of Tunisia, endeavoring to establish their small businesses. To achieve this, we initiated a transformation of the product, elevating it to a status that exudes luxury and sophistication, transcending its traditionally humble reputation.

Our goal was to spotlight the remarkable quality and unwavering dedication of these women in their craft, ensuring they receive the recognition and appreciation they rightfully deserve. In pursuit of this vision, we meticulously designed high-end packaging that competes favorably with the leading beauty brands in the market.

Our overarching aim is to bolster the export of artisanal products created by rural women in Tunisia. By offering these products greater visibility and access to a broader market, we aspire to empower these remarkable women and support their entrepreneurial efforts.