Natura Humor Transforma
Country: Brazil
Category: Health and Personal Care
Combining style and utility, this glass bottle is a tangible expression of the uniqueness of each individual.
The packaging has been painted with multicolors technology, an innovative and exclusive coloring technique. The application of three colors in an unpredictable and random manner provides a unique composition. Each bottle is truly unique and there is never an exact duplicate.
The glass bottles are exclusive to each consumer, following no pre-established rules or standards. This freedom of design and personalization gives off a positive and fun energy, attracting attention and generating a sense of exclusivity as well as arousing curiosity and the desire to own it.
Modern, bold design and vibrant colors. The packaging is a visual manifestation of the free and transformative spirit that the product represents. The pattern conveys a sense of lightness and fun, as well as an individualized and technological approach to the contemporary consumer.
The challenge of creating the new edition of Humor required packaging that was in tune with the changing world and the new generations. The glass packaging needed to explore a more creative and interactive relationship with the consumer. The glass bottle encapsulates multiple facets and is inspired by the encounter with different ways of existing and the courage to be authentic and dare. It was specially developed for people who want to make the world a lighter, more diverse place that truly belongs to everyone.
The bottle is made from 8% post-consumer recycled glass (PCR), reducing the consumption of virgin raw materials and energy and reducing CO2 emissions. It is also made with 10% biomethane, a gaseous biofuel produced through the sustainable reuse of urban waste.