Company:
Smurfit Kappa Czech s.r.o.
The octagonal cake box for Medovník needed a change. Not visually, but structurally. It had an "serpentine" character, was difficult to fold and, most importantly, was cost and functionally inefficient. We proactively came up with a solution that delivered a significant 51% material saving and dramatically accelerated the packaging process by 33%. The
end user still receives their favourite honey cake in 4 flavours in a beautiful offset-printed packaging, indistinguishable at first glance from the original, yet with a significant impact on material consumption and the packaging process. It resulted in 56% CO2 emissions saving bringing an actual reduction of 29 tonnes.