WorldStar Winner: African Dew liqeur

WINNERS 2024

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African Dew liqeur

Company:

First Impression Labels

www.fil.co.za

Country: South Africa

Category: Labeling and Decoration

This 4-variant PET sleeve, was created for African Dew Liqueur. The sleeve provides differentiation, visual appeal, 360 degree décor in an increasingly competitive market. The complex design combined reverse and surface printing to create eye-catching graphics blended with the special colour mix to match the capping.
The African Dew sleeve presented significant challenges to the FIL team.
The 40-micron sleeve is exceptionally intricate and was reverse-flexo- printed in 8 colours with an added surface-print matt varnish.
The metallic areas on the leopard, the logo, the leaf and fruit designs were created by printing high-lustre metallic silver ink onto the existing colours during the print run. Every variant has different design elements.

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1) The effect of the high-lustre metallic ink on the shrinkage was mitigated by using minimal coverage combined with Esko 3d software.. This ink adds weight to the film and affects the manner in which the sleeve shrinks onto the bottle. 2) The metallic effect had to be similar on all sleeves despite the fact that the colours on each variant changed. On each variant silver ink was combined with the main colour. 3) The vignettes had to be designed so that they could cope with the shrinkage and not lose visual quality. 4) On all bottles the leopard had to appear in exactly the same place after shrinkage.5) The icon above the African Dew lettering had to be in exactly the same position as on another variant that uses a self-adhesive label. 6) The shrinkage had to deal with a convex shoulder at the top of the bottle

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