WorldStar Winner: Comfort Fabric Softener and Sunlight Fabric Softener Pouches

WINNERS 2024

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Comfort Fabric Softener and Sunlight Fabric Softener Pouches

Company:

Constantia Flexibles South Africa and Unilever South Africa

Adshop

Country: South Africa

Category: Packaging Materials and Components

In a triple SA first, Constantia Flexibles has developed: 1) The first fully recycle-ready range of fabric-softener pouches for two major brands. 2) The rst fragrance release pouch for Unilever-SA. 3) The first polyethylene fabric-softener pouch for Unilever-SA. Made from Ecolam substrate. The previous packs were non-recyclable nylon/polyethylene pouches without fragrance-release. The dual requirement for a brand-new recycle-ready, fragrance-release pack involved a collaboration between Unilever and Cflex and the use of a novel laminate, Ecolam. Ecolam is made from Mono Polymer and has all the required barrier properties to protect and preserve the contents. The polyethylene laminate was engineered for Unilever SA so as to provide both recyclability and a fragrance-permeable barrier. Some clever material science produces a laminate that is impervious to liquids but not to fragrance molecules. The fabric-softener stays in, but the fragrance crosses the laminate so that customers can experience the product.

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Packaging materials for certain products need multiple barrier properties to protect/preserve the contents. This is normally achieved by laminating various films together. However, post-lamination, these multi-polymer films are not recyclable.
Enter ECOLAM, a recyclable monoPE laminate with advanced water and oxygen barrier properties equal to that of multi-polymer laminates.
ECOLAM is manufactured in RSA at Constantia Flexibles from OPE/PE. The ECOLAM extrusion process is highly specialised to facilitate the easy processing of the mono-material. ECOLAM has excellent printability for gravure and flexographic processes.
Each of these new pouches is recycle-ready. As soon as stable recycling systems are developed in South Africa, approximately 156 tonnes of Comfort and Sunlight Fabric Softener packaging can be diverted from landfills to secondary products.
Ecolam boasts the following:
a) high optical clarity.
b) enhanced thermal resistance.
c) multiple sealing options.
d) easy-tear openings.
e) recyclability and versatility.
f) adhesive lamination

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