Dulux 50% rPP Paint and Lid
Country: Australia and New Zealand
Category: Household
Dulux and Pact Group collaborated to develop and launch a 50% recycled Polypropylene (rPP) 15L Paint pail for Dulux’s EnviroO2 range - the first major paint brand packaged in 50% recycled plastic pails in Australia. The rPP used for this project is a blend of both locally sourced post-industrial and post-consumer resin sourced from a MRF including recycled ice cream, yoghurt, margarine and takeaway containers. Based on Dulux’s projected annual volumes, transitioning from virgin to 50% rPP equates to approximately 64 tonnes of plastics that is reused and diverted from landfill per annum. Currently the 15 litre pails are able to incorporate 50% post industrial and post consumer rPP but both Pact and Dulux are working towards 70%. A simplified life cycle assessment using PIQET, the 50% rPP will eliminate 71 tonnes of C02 annually, save 2.16M litres of water, and eliminate 5.2T of solid waste annually.
The range is also certified by Global Greentag to the GreenRate Level A standard, which contributes to the achievement of Green Star® and WELL™ project certifications, and to HealthRate PlatinumHEALTH, a world leading rating on the healthiness of a product on human health to provide peace of mind for end users. Dulux envirO2 also has an independently verified and registered An Environmental Product Declaration (EPD) provides transparent data about the life-cycle environmental impact, including carbon footprint of the range.
Dulux is also a founding member of Paintback®. Established in 2016, Paintback is an industry-led initiative designed to divert unwanted paint and packaging from ending up in landfill and vital waterways. How the Paintback circular system works: Consumer return unwanted paint and packaging to a Paintback location, the packaging and liquid are separated, Pact Recycling recycles the pails into resin pellets, Pact Packaging uses the recycled resin to re-manucature pails.