Country: Austria

Category: Non-Alcoholic Beverages

Mondi developed Hug&Hold, a recyclable, paper-based solution to replace plastic shrink wrap for PET bottle bundle packs. FMCG brands, including beverage producers, aim to reduce their use of unnecessary plastic. These aims are matched by consumer expectations, global consumers looking for less plastic when purchasing product. Hug&Hold is therefore timely, meeting the sustainability needs of brands and their customers. It comprises two elements that provide secure and safe transportation as well as stacking of bundles of bottled drinks. The first element is a patent-pending sleeve made of 100% kraft paper that wraps around the bottles to hold them securely. Made from Advantage SpringPack Plus, offers high tensile strength and can withstand enough weight to strap and stabilise the bottles during transportation. The second element is a corrugated clip which holds the bottles around the neck. An optional integrated handle means a bundle of bottles can be carried and transported easily.