Country: Colombia

Category: Packaging Materials and Components

Extrusiones produce and export rubber and other plastic-based solutions for the construction, transportation, and nautical industries.
The challenge
Extrusiones, a Colombian leading company in customized engineering solutions needed a sustainable solution to replace their traditional “3 materials reels” made of plastic, paper core and metallic staples. The new design needed to align with their goal of reducing single-use materials, been more environmentally friendly.
Extrusiones existing reels were generic and did not differentiate from competitors, allowing third parties to reuse their product when discarded and negatively impacting their brand image. This had to be addressed.
Our approach:
Our experienced design team developed a robust corrugated cardboard solution which was easy to assemble and met the high demands of the exportation process.
The new reel was printed with the company logo to stand out from the competition along with relevant product information to achieve greater differentiation and brand awareness in the market.