Country: Germany

Category: Household

For the first time, ALDI SÜD is deeply involved in its supply chain and assumes personal responsibility by successfully creating a unique collaboration involving retail, supplier, packaging producer, recycler as well as waste management. As a result, ALDI SÜD - together with Interseroh+ and Interzero Plastics Innovations - introduced the Tandil 3-in-1 detergent caps in a maximally sustainable packaging. The box now contains 92% recycled polypropylene (the additional 8% are additives necessary to stabilize the material) obtained from German household waste (yellow bag/bin). Adding to that, the packaging is 100% recyclable (20 out of 20 points as accredited in Interzero’s Made 4 Recycling certificate). In order to achieve maximum sustainability, ALDI SÜD and its strategic partners made the bold decision to adapt the design of the packaging and avoid elaborate sorting and coloring processes. Customers can now find the packaging in a uniform grey color in the shelves, while the two product types are distinguished by differently colored labels. Not only does the new packaging save up to 29 t of virgin material per year, but it also fosters the circular economy through a loop concept, going from packaging to packaging. ALDI SÜD and Interzero managed to complete the technical implementation in less than a year with a clear goal in mind: To offer consumers the same quality at the same price, but now in the most sustainable packaging.