WorldStar Winner: The Good Smoothie Milk Powder Compsosite Pack

WINNERS 2024

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The Good Smoothie Milk Powder Compsosite Pack

Company:

Zipform Packaging

www.zipformpackaging.com.au

Country: Australia and New Zealand

Category: Labeling and Decoration

Zipform Packaging in conjunction with Nutura Organic utilised its innovative non round shaped pack to bring life to the brand with a bright design from a renowned Australian illustrator reflecting brand messaging “it takes a village to raise a child.”

The brief for design was to have illustrations and artwork that symbolises the entire family unit in a village concept. The designs represent the evolution of infants, toddlers and kids who consume the product. This pack is the next in the family following on from the brand’s infant formula product in a metal can. This new product, a milk-based smoothie powder product was launched to market early in 2023, with 3 initial SKUs.

The pack contains over 90% fibre, over 60% post-consumer recycled content and is curbside recyclable in Australia, with high fibre recovery through the pulping process, meeting the 2025 National Packaging Targets for the region.

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The non round shape is a world first in linear-formed composite packs for food and provides an improved inbound and outbound logistic outcome versus a round equivalent, delivering around 10% savings due to the packing efficiency of the shape.

The non-round shape provides excellent "hand-hold" for consumers as well as providing great shelf presence for the brand with a front panel larger than the round equivalent.

A sealing membrane is applied post filling by Nutura Organic and is easy-to-peel.

The associated attractively printed non round paperboard overcap utilised on top of the pack as a reclose solution is designed to ensure ease of use (reclose/open) whilst providing sufficient protection of the product in the pantry.

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