Romano & Arthur Ford Cosmetic 470ml Jars
Country: South Africa
Category: Labeling and Decoration
This IML Label presents innovation in presentation, sustainability and recycleability of a metalled finish. Label film is laminated with digitally printed foil and varnished. No static required in mould. The label is bent around a radiused base and upper edge (under cap interface) giving a borderless look. This gives a 3D shrink sleeve look.
No register issues are experienced as the print is applied on top of the foil rendering the flexibility of full or partial coverage. Also allows for the bending of the IML label around a 3D surface. Intricate designs with sharp artwork lines are possible.
Lamination of IML substrate to Foil material is a commercially viable option as artwork changes for foiling areas are seamless as no Flexo plates are required. Materials may be pre-laminated in bulk. The borderless label gives the finished jar great size impression and visible shelf impact.
No waste of foil materials and flexo plates.
The product is hot filled which makes it suitable for IML. The material gives a "orange peel effect" for a premium "look and feel" presentation after moulding. Challenges were limited to the label being held in the mould without static once inserted and PP injected. Placing the label around the foot of the jar is revolutionary and unique in presentation.