WorldStar Winner: Reusable Smart Lid for Swift

WINNERS 2025

Disclaimer:
-The image and text displayed in the blue box have been provided directly by the applicant of WorldStar.
-This information, including the submitted images, is the sole responsibility of the respective company.
-WPO and WorldStar do not assume any liability for the accuracy or content of the provided information.
-By submitting their entry, the applicants grant WPO permission to publish these details upon winning.

Reusable Smart Lid for Swift

Company:

WestRock Brasil

westrock.com

Country: Brazil

Category: E-Commerce

Swift, a reference brand in the quality of frozen food products, annually consumes around 450,000 corrugated cardboard top and bottom packages that were only used to transport products from factories to points of sale. With an eye on sustainability, WestRock developed and proposed a packaging model that could also be reused to transport the product between the point of sale and the customer's home, eliminating the use of plastic bags. The structural design is one of the main differentiators of the solution. The smart lid used to package the product at the JBS factory has creases and perforations carefully inserted to allow it to be transformed into a closed suitcase in Swift stores with just a few folds, allowing the replacement of plastic bags with this lid that become a case, both when purchasing in physical stores and via e-commerce.

Read More

The lid, which was previously discarded when arriving from the factory in stores, is now transformed into a case, and can be reusable, replacing plastic bags for transporting products to their destination.

For Swift stores, bags, when replaced by corrugated cardboard boxes, represent a reduction of more than 6 tons of plastic per year, mitigating its disposal, the main cause of environmental pollution, helping to regenerate the planet given the origin of WestRock paper and promoting reuse.

The packaging differentiates itself through its very functional design and high-quality printing, provided by HyGraphics. This technology is a pioneer in Brazil. Being pre-printed on paper, it provides better adjustment, a greater number of colors and eliminates flaws, giving the packaging a more premium appearance.

Furthermore, it provides greater brand recall, in a sustainable and creative way, helping brand awareness through the packaging accompanying the product to the final consumer’s home.

Read Less