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BOMBUStic stand
Smurfit Kappa
Country: Czech Republic
Category: Point of Sale
Reduced the POS footprint and products placed in raised and easily visible branded frame. One-color brown print underlines the natural BIO-quality of the bars. We used a single three-layer B-flute and saved incredible 42% of the material. The innovative stand improves its assembling&distribution, saves store space, strengthens the brand&product visibility.
Company Bombus wanted new cheaper POS for premium fruit bars. The original stand was made of three different 5-layer materials, glued and without marketing communication. They wanted smaller, compact, unique look and higher visibility. Succeeded! Stand increased sales´and was warmly received on the market.