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Hot savings in Dražice
Smurfit Kappa
Country: Czech Republic
Category: Transit
The monomaterial cardboard solution protects the product thanks to a clever one-piece insert and brings incredible 59% of the total annual savings. Polystyrene elimination improved packaging sustainability and reduced CO2 emissions by 8,3 tons/year. Consumers love cheerfully printed box without plastics. Dražice strengthened market leader position with an innovative approach.
Dražice needed a new packaging for the redesigned water heater. They could have chosen EPS again, but our proposal convinced them they´d make a big mistake. Savings include 76% indirect cost savings in logistic&warehousing and 57% lower price on the packaging itself. In addition, 91% molds costs reduction.