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Kirkland Signature Ultra Clean HE Laundry Detergent Pacs
Country: USA
Category: Household
The challenge of getting Kirkland Signature® Ultra Clean Laundry Detergent Pacs product from a rigid tub to a fully recyclable, child-resistant pouch from idea to shelf in less than one year was a feat on its own. Costco desired a new packaging solution that was a better consumer experience in the areas of sustainability, transportation, and safety yet also needed to be more cost-effective than the current package, match the existing number of selling unit per pallet, and be fully commercialized in less than a year. The supplier partners needed to work together as one cohesive team to propel the project forward through the long list of obstacles including a global pandemic and often battled competing deliverables. The outcomes achieved through the successful supplier collaboration process were plentiful. The final package was an industry breakthrough in pouch size, performance, and shelf impact making this project truly special.
As a leading private brand, the Kirkland Signature team felt compelled to create a more sustainable package yet maintain the child-resistant benefits of the original, where it could make a meaningful impact and participate in store drop-off recycling programs. Making this a fully-recyclable pouch defined collaboration. Every supplier on this team was aligned to the common goal of creating a new package with secondary life as an outcome which met the performance requirements of the original tub. Costco has claimed consumers prefer the new packaging solution and sales have exceeded expectations.