Nestlé Purina and ProAmpac Partner to Progress Sustainability Goals with QUADFLEX® Recyclable Package
Country: USA
Category: Pet
Purina has committed to making its packaging more sustainable, aiming to have above 95% of its plastic packaging designed for recycling by 2025 while actively working to develop innovative solutions for the remainder of their portfolio. Purina is also working to reduce the use of virgin plastic by one-third by 2025. Purina partnered with ProAmpac to transition their PRO PLAN and PRO PLAN Veterinary Diets line from a multi-layer laminated box pouch to a mono-material recyclable package to support their ongoing sustainability efforts. ProAmpac’s expertise in its QUADFLEX® quad-seal pouch technology and mono-material films, coupled with Nestlé Purina’s expertise in product integrity and quality, created a win-win solution for the packaging industry with the new QUADFLEX ® Recyclable.
The patent pending mono-material used in the QUADFLEX® Recyclable structure is prequalified for store drop-off recycling programs through existing polyethylene recycling streams. In addition to enhanced sustainability characteristics for Purina, QUADFLEX Recyclable also performs on their existing filing machines at the same rate as the previous conventional pouch. Preserving machinability for the new laminate helped Purina transition to the recyclable film option with minimal impact on current infrastructure.
QUADFLEX® Recyclable offers a premium look with optimal branding opportunities. This novel pouch offers four-side-seal and a flat boom to allow the package to free-stand when filled. Accordingly, the pouch gives Purina an elevated brand look with bold graphics printed using HD Flexography with an environmental benefit. In addition to stand-out graphic design, QUADFLEX Recyclable provides excellent barrier properties for grease and moisture, puncture resistance, and is recyclable in polyethylene recycling streams.