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All in one insert for electronics
Smurfit Kappa
Country: Slovakia
Category: Electronics
We have developed a multifunctional insert that tackled every issue with packaging and distributing electronic water measurement systems. The challenge was to eliminate as much plastic as possible, while reducing packaging size, packaging complexity, ensure product safety and pack accessories along with the primary, all into one
We managed to replace 100% of the plastic with a single-piece foldable corrugated insert, which saved 35% on packaging cost overall. The insert can be erected by a single person effortlessly and thanks to fewer parts, manipulation is also easier. The new package is 30% smaller which optimises the logistics.