WorldStar Winner: Wine Protector

WINNERS 2024

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Wine Protector

Company:

Planet Protector Group

www.planetprotectorpackaging.com

Country: Australia and New Zealand

Category: E-Commerce

Planet Protector’s Wine Protector is a superior packaging product for B2B and B2C E-commerce. The Wine Protector is a sustainable alternative to expanded polystyrene (EPS) which is a problematic material in the ANZ region.

Wine is well-loved throughout the world and a growing and lucrative E-commerce and export commodity in Australia. Transporting wine over long distances has a set of unique challenges as compared to other products. Planet Protector has leveraged the insulating qualities of sheep’s wool to create Wine Protector. The most important attribute of the Wine Protector is to protect and preserve the aromas and flavour of the wine for an outstanding customer experience; and provide impact resistance during transit.

Importantly, the Wine Protector meets the 2025 National Packaging Targets following the ten(10) principles of Sustainable Packaging Design. Planet Protector has designed this ingenious solution without any toxins, optimised for material efficiency to be reused, repurposed or recovered.

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Wool is an abundant and renewable resource within Australia. Planet Protector’s Wine Protector is made from wool. Of all natural fibres, wool thermally outperforms all alternatives; it is nature’s smart fibre. The Wine Protector is a building block for the circular economy.

In 2023, 621 million litres of Australian wine were exported to 117 destinations across the world. These wine bottles are packaged in various forms such as EPS, PET, and bubble wrap plastic. Planet Protector has identified a need and demand for a sustainable alternative that provides superior insulation and impact resistance in transit.
The Wine Protector also offers significant benefits such as minimum handling during transport, ease of use, lower freight costs, and lower carbon footprint. It is compliant with all relevant sectors for product labelling, safety and environmental standards. Importantly, the packaging is cost-competitive with other solutions in the market; designed for an outstanding customer unboxing experience.

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