Country: Germany

Category: Labeling and Decoration

The Aryzta company supplies supermarkets with frozen baked goods. The previous procedure for labelling the best before date caused major logistical challenges. The baked goods packed in trays were transported to a logistics company in a conventional FEFCO 0201 outer packaging. There they were unpacked, labelled with the best before date and repacked in cardboard crates so that they could finally be delivered to the distribution centre of the supermarket chain.

Redesigning the outer packaging by adding a simple tear-open perforation to the sides of the previous design now allows labelling without the additional step of unpacking and repacking the baked goods at the logistics company. Labelling is now done directly at the supermarket's distribution centre. This small change has a huge impact on the logistics process, both sustainably and financially. Since repacking into trays is no longer necessary, annual savings of €370.000 and 144 tonnes CO2 are achieved.