Company:
Graphic Packaging International
KeelClip™ differentiates on the retail shelf in the very crowded carbonated soft drinks (CSD) category, while instantly identifying with consumers as a more sustainable package that minimizes board usage and allows excellent visibility of the primary cans. Once purchased, consumers can easily remove single cans from KeelClip™ by simply pulling the can away from the keel (adhesive stays on the package) and twisting to remove from the top clip. KeelClip™ stores as well as other multi-pack styles, while allowing the consumer to see the entire can for improved brand impact. As a recyclable replacement to single-use plastic can rings, this fiber-based solution from Graphic Packaging supports Coca-Cola's to create a ‘World Without Waste’. Consumers are much more likely to recycle paper and paperboard (66% in the U.S. and 84% in Europe) than they are plastic (less than 10%) moving the company closer to its goal of entirely