Liberty Coca-Cola Beverages Mini KeelClip™
Company:
Graphic Packaging International
Country: USA
Category: Non-Alcoholic Beverages
KeelClip™ differentiates on the retail shelf in the very crowded carbonated soft drinks (CSD) category, while instantly identifying with consumers as a more sustainable package that minimizes board usage and allows excellent visibility of the primary cans. Once purchased, consumers can easily remove single cans from KeelClip™ by simply pulling the can away from the keel (adhesive stays on the package) and twisting to remove from the top clip. KeelClip™ stores as well as other multi-pack styles, while allowing the consumer to see the entire can for improved brand impact. As a recyclable replacement to single-use plastic can rings, this fiber-based solution from Graphic Packaging supports Coca-Cola's to create a ‘World Without Waste’. Consumers are much more likely to recycle paper and paperboard (66% in the U.S. and 84% in Europe) than they are plastic (less than 10%) moving the company closer to its goal of entirely
Consumers know that plastic packaging is a significant part of the world's larger sustainability problem today, and they recognize the importance of replacing plastic packaging with more Earth-friendly fiber-based alternatives. KeelClip™ provides Coca-Cola with just such a solution. While KeelClip™ holds the cans securely in place, it does not hamper the consumer’s ability to remove cans from the pack, while convenient finger holes for easy carrying help to further create a convenient end-user experience. In development of KeelClip™, the designs have been thoroughly tested for performance and strength, using standard beverage package testing methods and standards, and KeelClip™ meets all specified performance parameters. The new KeelClip™ package provides a level of product protection equal to or better than the previously used plastic rings. Capable of direct palletization for suppliers, KeelClip™ eliminates the need for additional secondary packaging.