WorldStar Winner: Vicks Roll-On Inhaler

WINNERS 2023

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Vicks Roll-On Inhaler

Company:

Procter & Gamble

in.pg.com/

Country: India

Category: Health and Personal Care

1. Unique Concept: In the market there are separate inhaler for blocked nose and roll-on for headache relief packs available. This pack combined both in to 1 for user convenience. 2. On the Go Convenience: Great thing nasal and headache relief can be found – and carried – anywhere, anytime. Economical, compact and effective, Vicks Roll-On Inhaler has been giving fast and temporary “mobile” relief from nasal clogging due to colds, hay fever or upper respiratory allergy. This little gem of a tube soothes clogged schnozzles and easily fits even in kiddie pockets. 3. HTL Decoration: Heat transfer labelling for premium and neat look. Also, ink is resistance to product. 4. No applicator: A unique roll-on design without any ball applicator. Just reapplication of Physics. Product comes out from container due to capillary action 5.0 leakage: Complex assembly with 0 leakage. 6.Key chain to carry it

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The two most bothersome symptoms are blocked nose and headache (Unmet Need).
P&G was into inhaler category only for blocked nose relief.
New VICKS Roll on-Inhaler - Two products. One cool design. It comes with a Roll-on – an ointment to help relieve disturbing headache due to colds. And on the other side is Inhaler, to help relieve blocked nose problems. Comes too with a key chain so consumer can carry it, whenever he/she needs immediate relief!
This is a joint development between P&G and Makson Healthcare.

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