Country: India

Category: Household

Challenges:
(a)Designing Ultratech’s first B2C product around their existing brand colours to leverage the equity Ultratech has built.
(b)Identifying the nozzle size for optimum flow.
(c)Incorporating a scrapper in the packaging.
(d)Making the packaging ergonomic.
(e)Designing a chain of blister packs with perforations for a heavy product.

Solutions:
(a)A clean identity that is scalable across various sizes and showcases the proposition.
(b)Realistic photography, graphical vectors & instructive iconography help communicate the purpose & usage of the product, even at a smaller scale.
(c)Showing the image of the product on the secondary carton showcased the differentiated product and allowed consumers to see the unique offering.
(d)Optimum nozzle dimension for consistent flow through test and trial with multiple off-the-shelf nozzles. (e)Integrating scraper along with the cap to have few parts and avoid losing the scraper.
(f)Scraper can be used in broader and narrower areas, including corners.
(g)2:1 perforation was used to make