WorldStar Winner: Nescafe Origins of Brazil Colmeia

WINNERS 2023

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Nescafe Origins of Brazil Colmeia

Company:

FutureBrand São Paulo

www.futurebrand.com

Country: Brazil

Category: Non-Alcoholic Beverages

In 2021, Nescafé, AgroBee Institute and NovoMel joined forces to honor a crucial coffee producer: the bees. To tell this story, Nescafé Origens do Brasil Colmeia was created. A product born with a purpose: to collaborate, care and protect bees. We created a playful, attractive, engaging and reusable packaging, that reflects innovation, sustainability and ethical luxury, with a clear and inviting storytelling. The packaging raised awareness towards the coffee production chain and the importance of bees in it. Also, to address upcycling, the packaging base was made do become a cachepot after its usage, creating a second life for the packaging. The recipient can be used as a flower vase, inviting the consumer to the brand storytelling once bees need flowers to feed themselves.

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We created a purpose-oriented packaging that aimed to be delightful, playful, engaging, and reusable. A packaging that reflects innovation, sustainability, and ethical luxury with a clear and appealing storytelling. The botanical illustration style also brings the bucolic feeling of the countryside to the table, bringing people closer to the farms.

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