Company:
Graphic Packaging International
New Seasons transitioned their store brand fresh pasta items from a rigid clear plastic clamshell with paperboard sleeve to GPI’s new PaperSeal® sustainable tray packaging format. The MAP tray is made from paperboard and is lined and lidded with clear film that is easily removed by the consumer so they simply recycle the tray with other household recyclables. The tray is printed with brand graphics outside and recycling/disposal instructions inside which become visible after the product is removed. The new package reduces overall plastic usage in the package by 91% and eliminates 120,000 plastic packs from entering waste streams each year. Due to its continuous flange and effective sealing, PaperSeal® increases product shelf life from 12 to 20 days, significantly reducing food waste. PaperSeal® trays can be delivered flat for forming and filling by the customer or can be pre-formed by GPI on equipment developed with Partner G.Mondini.