Country: Australia and New Zealand
Earthwise had been on the hunt for an eco-friendly laundry scoop and found a sustainable solution on our doorstep. Our innovative team worked with Forbes Packaging, to create a fully recyclable cardboard scoop with zero impact on the product’s footprint or consumers’ wallets. The solution? Simply open your Earthwise Laundry Powder, tear away the scoop inside, fold it together and scoop away. Unique to Earthwise, the new scoop was designed using the same sustainably sourced PEFC-certified cardboard that is used to create our laundry boxes. Providing a 30g measure to minimise product wastage while reducing the use of single-use plastic (4T over 12 months), no extra cardboard gets used either - it’s made from the offcut cardboard that would have been fully recycled anyway, helping to close the loop! This answered demand for a laundry scoop, enhancing consumer experience, while not impacting on brand values or product footprint.
The design challenge was to create a scoop that met consumer demand, was an integral part of the existing unit carton, optimised use of the existing board sheet and avoided additional cost:
(1) No additional packaging materials being used to create the eco-scoop. The scoop was designed within the existing unit carton dieline, attached to the inner liner and within the existing print board sheet size. Over the last 12 months the eco-scoop has removed the need to generate ¾ million plastic scoops (and 7c/unit for a separate scoop component) - instead reusing 1.35T of existing board that would have otherwise been discarded.
(2) Removed the need for additional processes to deposit a scoop into laundry powder boxes (labour saving 0.07c/unit, and avoided additional equipment retrofitted to the production line). This also eliminated the management and storage of a separate stock item within supply chain.