Country: Japan

Category: Non-Alcoholic Beverages

"Kirin Namacha Green Tea", known as Kirin Beverage’s environmental flagship brand which won the 2022’s Japan Packaging Contest for the new bottle made of 100% recycled PET, further advanced sustainability from the package standpoint. In addition to the use of 100% recycled PET for newly designed bottles, their original rectangular bottle shape enabled an integrated sustainable approach which covers material saving (light-weighted bottles, compact labels, short-heighted corrugated boxes, paperboards for integrated packaging) and the enhancement of transportation efficiency (increased cubic efficiency in track transportation) . This approach leads to the decrease of environmental impact and the mitigation of labor shortage, which are significant social interests in countries like Japan.