Fanton s.p.a. Power-strip Relife
Country: Italy
Category: Electronics
Jury Comments
“It’s just one simple piece of carton with a tamper-proof locking mechanism. A wonderful piece of cartonboard engineering that fixes the product inside. A smart construction, which holds, locks and displays the product. Excellent on-shelf presentation and clear communication to the consumer.”
Relife is the new eco-sustainable line of ”Made in Italy” multi-sockets, made with certified recycled plastic material. The packaging highlights this concept by replacing classic plastic wrapping and using recycled cartonboard. It is equipped with a Tamper Evident system and the case is optimised for the industrial process. It does not have a lining or coating, which fully highlights the sustainability credentials of the contents: A completely new mono-material case concept.
The packaging protects the product fully without compromising its visibility. The communicative surface is also haptically very pleasant. It feels natural and supports the brand communication perfectly. By closing the crush bottom, the two compartments are automatically created, reducing product insertion time.