etchðos
Country: Australia and New Zealand
Category: Health and Personal Care
After the kitchen, the bathroom generates the most plastic waste. The target consumer for this brand is the “Conscious Convenience” shopper, the insight was that she feels like she’s had a little win when she finds a product that is great quality and good for the environment. Natural skincare that is good for the whole family, underpinned by science and accelerates the transition to an environmentally conscious home. Etchðos is a scientifically crafted body wash and skin lotion that contains 94% naturally derived ingredients as per the ISO16128 standard guidelines for cosmetic ingredients and cosmetic products. The product is packed in 2 HDPE bottles that are made from 50% recycled content in order to retain FDA food safety certification for the plastic which will ensure that the natural product wont be contaminated.
The bottles were designed as a reuse concept that we could fill on our current filling lines. The 1L pack has a flip top cap that has a large orifice to reduce the time taken to dispense the product and a label made from recycled wood pulp from UPM Raflatac. The 300ml bottle with a pump is a screen printed display pack that can sit in the shower or next to the bath without taking up much space. The dark green pump and simple text give it an elegant feel when displayed. Both bottles have been debossed to help to identify the brand even if the label or screen printing is unreadable and on the 1L pack the debossing can help provide a little extra grip to the heavier bottle and are labeled with the Australasian Recycling Label to help with disposal.